ABSTRACT
This project is emphasizing on the impact advert creates in the mind of the consumers through television and newspaper media. Advertisement is all about letting the public know an existing product or its improvement in terms of quality or its price reduction.
To solve the research problem both primary and secondary data were collected. The research instrument used in collecting the data were questionnaires and interviews. Respondents consists of consumers and management and staff. From responses gotten form the respondents, some get to know about a product through those tow medias, some don’t and others do not know how they know about the product.
TABLE OF CONTENTS
CONTENTS
TITLE PAGE
APPROVAL PAGE
DEDICATION
ACKNOWLEDGMENT
ABSTRACT
TABLE OF CONTENTS
CHAPTER ONE
INTRODUCTION
Background of the Study
Statement of the Problem
Objectives of the study
Significance of the study
Formulation of Hypothesis
Limitation of the Study
Definition of Terms
CHAPTER TWO
LITERATURE REVIEW
Meaning of Marketing Promotional Mix
Objectives of Advertisement
Components of Marketing Promotional Mix
Measuring Advertising Effectiveness
Advertising
Sales Promotion
Personal Selling
Public relation
Publicity
Budgeting for Advertising
Forms of Advertising
CHAPTER THREE
RESEARCH METHODOLOGY
Sources of Data Collection
Method of Data Collection
Population of the Study
Determination of Sample Size
Sampling Techniques
Research Instrument Used
Method of Questionnaire Distribution
Method of Data Analysis
Presentation, Analysis and Interpretation of Data
Summary of Findings, Recommendations
and Conclusion
Summary of Findings
Recommendation
Conclusion
BIBLIOGRAPHY
APPENDIX
